Every generation of Indians is drawn to Thailand’s diverse attractions and seamless connectivity. With over 1 million Indian tourists visiting by mid-June 2025, Thailand offers cities like Bangkok, beaches in Phuket, and spiritual retreats in Chiang Mai. A favorable visa policy, the introduction of the Thailand Digital Arrival Card, and numerous direct flights from India enhance accessibility. India’s significant contribution to tourism revenue further underscores the importance of this demographic. Discover more about Thailand’s irresistible appeal.
As Indian travelers increasingly flock to Thailand, the Southeast Asian nation is experiencing a notable surge in tourist arrivals from India, contributing to a robust recovery in its tourism sector post-pandemic. By mid-June 2025, over 1 million Indian tourists had visited Thailand, illustrating a substantial rebound from the lows experienced during the global health crisis. This trend aligns with broader outbound travel growth from India, where tourists are exploring destinations beyond traditional favorites, with Thailand emerging as a preferred choice.
In 2024, India accounted for 2.1 million of Thailand’s 35 million international visitors, underscoring the growing importance of Indian tourists. Thailand aims to achieve 40 million visitors in 2025, with Indian travelers being a vital demographic in reaching this target. Indian tourists are surpassing other Asian markets, challenging historical leaders like China, and demonstrating a shift in regional travel dynamics. As a testament to this resilient partnership, the Tourism Authority of Thailand (TAT) is emphasizing the importance of Indian travelers in its growth strategy. The diverse attractions of Thailand, including cities, beaches, and wellness escapes, are particularly appealing to Indian visitors seeking enriching experiences.
Facilitating this growth is a favorable visa policy, which exempts Indian tourists from needing a visa for stays up to 60 days. Additionally, the Thailand Digital Arrival Card (TDAC) has streamlined immigration processes, making travel more accessible. The presence of numerous direct flights between Indian cities and Thailand further enhances connectivity, allowing for easier access and convenience.
The geographic origins of Indian tourists have diversified, with increasing demand from both major metros and emerging cities such as Surat, Rajkot, Nagpur, and Nashik. This diversification is supported by the expansion of air routes, enabling travelers from non-metro areas to explore Thailand’s varied offerings.
Destinations like Bangkok, Phuket, and Krabi appeal to those seeking vibrant urban experiences and beach holidays, while cultural centers such as Chiang Mai attract visitors interested in heritage and spirituality.
The Tourism Authority of Thailand (TAT) has been active in promoting these experiences through targeted campaigns in India, emphasizing high-value, sustainable tourism. These efforts, combined with influencer engagements and travel trade events, aim to position Thailand as a premium destination for Indian tourists.
Consequently, Indian travelers are contributing notably to Thailand’s tourism revenue, playing a pivotal role in the sector’s recovery and growth.
