In the first half of 2025, AirAsia Philippines served nearly three million passengers, reflecting strong demand across both domestic and international routes. Puerto Princesa led as the top local destination, while Taipei became the most frequented international route, prompting increased flight frequencies. The airline achieved an average load factor of 85 percent, indicating efficient seat utilization and operational readiness. These figures highlight ongoing network expansion and provide a basis for understanding AirAsia Philippines’ broader growth plans and future outlook.
Although the aviation sector has faced significant challenges in recent years, AirAsia Philippines demonstrated robust growth in the first half of 2025, serving nearly 3 million passengers across its domestic and international routes. This figure encompasses travelers on both local and overseas flights, reflecting broad-based demand for air travel within and beyond the Philippines.
The carrier attributed much of this surge to a marked interest in travel during the early months of the year, with domestic tourism emerging as a particularly strong driver. About 80% of the airline’s total passenger volume in this period came from domestic routes. Puerto Princesa was identified as the leading domestic destination, underscoring the renewed appeal of local tourism spots and the effectiveness of AirAsia Philippines’ initiatives to promote intra-country travel. Operational readiness during peak seasons further supported the airline’s ability to manage the high volume of passengers effectively.
Domestic tourism surged in early 2025, with Puerto Princesa emerging as the top destination for AirAsia Philippines travelers.
The airline’s strategic focus on supporting domestic tourism included targeted campaigns and expanded service offerings, which contributed to increased bookings and higher passenger throughput. AirAsia Fiesta Series campaigns encouraged greater participation in local celebrations and festivals, further stimulating demand for domestic travel.
Internationally, Taipei stood out as the most popular destination for AirAsia Philippines travelers in 2025. In response to rising demand, the airline increased its flights to Taipei from 14 to 17 times weekly beginning July 1, aiming to provide enhanced connectivity and scheduling flexibility. Similarly, flights to Kota Kinabalu were upgraded from three times weekly to a daily service, reflecting sustained growth in passenger demand for certain international routes.
Operational efficiency was further demonstrated by the airline’s average load factor of 85% for the first half of 2025. This high load factor indicated the company’s success in filling a significant portion of available seats, which is vital for both cost management and profitability in the airline industry.
Adjustments to flight frequencies on key routes guaranteed that capacity matched demand, while maintaining efficient use of resources. Promotional campaigns, such as the AirAsia Fiesta Series and periodic seat sales, played a significant role in driving bookings and maintaining passenger interest, particularly by aligning with local festivals and cultural events.
Looking ahead, AirAsia Philippines remains optimistic, anticipating continued growth based on strong passenger numbers, high load factors, and ongoing network expansion.
